Cessna Amphibious Grand Caravan

 

The Cessna Amphibian Caravan is an unpressurized single-engine high wing turboprop aircraft with fixed landing gear. The aircraft can accommodate up to 14 persons excluding pilot, suitable allowance for luggage and optional equipment is also provided. Jobber and Fahy (2009) state that “no matter how good the product, how creative the promotion or how effective the distribution, unless the price covers costs, the company will make a loss.”

 

• The range of the Cessna is up to 1,500 km.​

• Seats 10/14 people.

• Price $525,000.

• Promotional price: £100/15 people/day/ 25 days a month: $375,000/year/Plane.

• Moving towards £150/$560,000/year/Plane