When looking at directions of organisational growth the ‘Ansoff matrix’ is commonly used. According to Lee and Carter (2009) the Ansoff matrix looks at future opportunities, the matrix consists of four segments which are, market penetration, market development, product development and diversification. 

 

• Market Penetration: Promotional price and promotional tools (SPIS)

 

• Market Development: Exporting its services to Reunion Island

 

• Product Development: Offering chatering flights for the day to outer islands for weddings, exclusive lunch or just for site seeing.

 

• Diversification: Moving towards having a boutique hotel creating therfore a complete package lodging, fishing, scuba diving.

 

Through the Ansoff matrix we can show the objectives of the company, which will be market penetration, market development, product development and diversification. The market penetration will be done as explain earlier through promotional price and promotional tools (SPIS salient, Mauritius tourism promotional advertising board) in order to be able to create brand awareness. Following this will be the market development, which will be exporting its services to Reunion Island, which is a French dependent island 30 minutes flight from Mauritius. The product development will see the company moving by offering a charter flight for the day for groups of people wanting to have lunch or just visit different islands. Finally the next step would be to diversification, which will be having our own boutique hotels, which would than offer the opportunity to sale our product as a complete package, that is lodging and marine sports services under one brand.